Ninety days of strategy, systems, and execution across press, social, CRM, analytics, investor materials, and a directory-first acquisition model built to convert 51,000 licensed Providers.
↓ Download the deliverablesHealing Sky started this engagement with almost no marketing infrastructure. It ends it with a complete, connected growth system and a fundamentally stronger acquisition model.
Some of this sounds simple in a sentence. It is not. Here is the actual machinery and creative now in place, ready to switch on.
Licensed Providers by job title and interest, in FL, NY, and CA metros, graduate degree or higher.
Page and profile engagers, and anyone who viewed the claim page but has not started a claim.
Providers who started a claim and did not finish, pulled back automatically.
“Healing Sky Modernizes Provider Selection…”
Appeared on AP News, USA Today, and the news and markets sections of NBC, ABC, and CBS affiliate sites across 30+ markets, from Atlanta and Detroit to Miami, Minneapolis, Nashville, and San Antonio.
“As AI Chatbots Move Into Therapy, Licensed Clinicians Are Building Their Own Digital Counterweight”
Syndicated across health, industry, and regional outlets.
An 18-section provider growth plan, built as a web page.
A live performance dashboard with targets and pacing.
Five-year model, three scenarios, interactive.
The conversion page that turns interest into claims.
The claim-based go-to-market, end to end.
Two distributed, a third drafted and ready.
The full publishing cadence, mapped out.
Privacy, Terms of Service, and licensing drafts.
The original model asked every Provider to pay before the directory had proof to offer them. In May, working sessions with Dr. Rodriguez replaced it with a directory-first, claim-based model: pre-populate the platform with licensed Providers from public data, invite each one to claim the profile that is already theirs, and convert claims into paid upgrades with automated nurture and a sales team holding real patient connections.
It solves the cold-start problem, creates enormous SEO surface area, and follows the playbook that built Healthgrades and Zocdoc. The engagement was structured to absorb a change of this size mid-stream, and that flexibility is exactly what made the stronger model possible.
Everything built over the last 90 days converges on one motion that begins now.
51,000 licensed Providers receive claim invitations, and every claim lands in an automated welcome sequence with a sales follow-up task already created.
Claim ads, cold email, and LinkedIn outreach run in parallel, tagged end to end so we know exactly which message produces claims and upgrades.
The press backlinks, the published Provider content, and the directory’s own search footprint all build SEO surface area, so Providers and Clients who search find Healing Sky. A rewrite of the existing articles would compound it further.
The team calls Providers holding something no competitor offers in a first conversation: a real patient connection already tracked through the platform.
The 51,000-record Provider list is uploaded to Meta as a matched audience, so awareness ads reach the exact Providers already in the directory. The pixel tags every visitor, retargeting follows them through to the claim, and a lookalike audience extends reach to Providers who resemble them.
The scope has shifted a lot over 90 days, by design, as we learned what the platform and the market actually needed. Here is what is on the docket now, and what is likely to come up next as the directory goes live. Expect this list to keep evolving.
The same list that seeds the directory becomes a Meta audience. We upload it with every identifier we already have, name, city, state, and phone, with no enrichment spend needed to target. From there:
Email enrichment then narrows to its real job: the outreach channel for the priority launch segment, not the Meta targeting.
The engagement was scoped as a marketing foundation. We delivered all of it, and then the opportunity grew, so the work grew with it. This is not a bill. It is the clearest reason a fixed quarterly scope no longer fits.
Put plainly: the full foundation, plus a second body of strategy, build, legal, and capital work that was never separately scoped. That is why we propose month to month with a one-page scope each cycle, so the plan keeps matching the opportunity and both sides always agree on what a month buys.
The directory pivot, the communities direction, and the content takeover all came out of working sessions, not the original statement of work. That is how early-stage growth behaves, and it is why a fixed quarterly scope is the wrong container going forward. The proposal is simple: same team, same systems, same rate, month to month, with scope set together against the live priorities each cycle.
If you want to keep going, just say the word and I will line up the next cycle. I would also love to grab thirty minutes to walk through this together and map the launch sequence.
It has been a privilege to build this with you. The next 90 days are where it converts.
Twenty-nine recorded Healing Sky working sessions across the engagement, including the impromptu ones. This is the cadence behind everything above.
Plus several internal production and coordination sessions not listed here. Count reflects recorded sessions where Healing Sky was the primary focus.
Everything written and built across the engagement, packaged for download. The full media library (provider reels, IVR audio, ad creatives) is delivered separately because of its size.
The social and content engine, mostly built this last month
Healing Sky went from inconsistent profiles to a branded, publishing presence across three channels, with provider faces leading the content and paid amplification ready behind it.
Three channels, one brand
Facebook, Instagram, and LinkedIn rebuilt to the locked v1.0 system: sunrise logo across every profile, the LinkedIn banner redesigned around counseling rather than stock wellness, and headers and bios brought in line.
A real publishing rhythm
First branded carousels posted, a nine-post Instagram grid launched, and content reposted across Facebook, Instagram, and LinkedIn so each piece works on every channel instead of once.
Providers leading the content
Provider video turned into a repeatable model: reels and clips from Dr. Rodriguez, Barbara, Danielle, Drew, and Michelle Valdez, the most credible content a behavioral health brand can run.
Paid amplification staged
Meta custom and lookalike audiences built from the doctor list, claim ad creative produced for Meta, Google, and YouTube, and PR pushed across social with Dr. Rodriguez's quote and AP Newswire pickup.